Social Brands 100 was launched to identify the brands that lead with their use of social media. Not who has the most fans, followers or mentions, but who has the intensity of interactions between the brand and its community.
Social Brands 100 judged the companies on 19 observable markers including a Company's website, their Blog, Facebook, YouTube, Google+, Twitter and Foursquare.
4. Cancer Research UK
5. British Red Cross
9. Met Office
10. The Ellen DeGeneres Show
12. Guinness World Records
14. Red Bull
16. Manchester City Football Club
20. Help for Heros
Despite one in three small businesses in the UK using social media, the majority admit to learning by trial and error with 40% of companies have having no training.
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