10 million people in the UK use twitter, we're the fourth most active country in the world (after US, Brazil and Japan). Mark Zuckerberg has stated he intends every human in the world to be on Facebook.
With social media playing a larger and larger part in people's lives, as a business how do you make this work?
Having a company Facebook, Linkedin and Twitter presence is just one part of the equation but it is equally important is how you monitor what is being said about you.
One American solution is Olly. Olly (http://ollyfactory.com) is a net‐connected robot, who sits on your desk sifting through the zillions of messages on social media sites such as Twitter or Facebook and whenever you are mentioned he advises you by issuing a puff of perfume.
His inventor said "We wanted to reward people in the physical world for their digital and social interactions. We are gradually spending more and more time on screen so it's good to have some other form of sensory stimulus rather than just video and audio."
It's not going to appeal to everyone but one chef in the US has loaded his Olly with the essence of tortilla to monitor when his restaurants were being mentioned.
Or use Molly, she monitors Twitter retweets and rewards you with a sweet when you reach a defined number of retweets. Now there's an incentive to make your tweets interesting!
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