The London Olympic Games begins in less than 50 days. It's the UK's biggest exercise in organisation, project management, branding and promotion in the last thirty years.
17,000 athletes will participate, representing 205 countries in 26 sports. 9 million tickets will be sold and 63,000 people will be involved in staging the games.
20,000 journalists are expected to cover the 28 days of the games. The BBC aims to broadcast 5,000 hours on different channels and a total television audience of 4 billion worldwide is expected to watch footage.
Wolff Olins was chosen to design the Olympics logo. It cost £400,000 and received a mixed reception.
The official Olympics YouTube channel contains 250 videos, which have received more than 2.85m views to date. Their twitter site has over 800,000 followers and the Olympics website is expected to be one of the global top 5 most visited for the duration of the games.
All this is a far cry from the first modern summer Olympics, held in Athens in 1896. The games lasted for 9 days, with 241 athletes from 14 nations competing in 9 sports.
The closing ceremony was delayed by 24 hours because of rain, and when it took place King Gorge I of Greece presented the first place winners with silver medals, an olive branch and a diploma. Those who came second received copper medals and a branch of laurel and there was no prize for third place."
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