+44 (0) 207 359 9880
| Duration: | One Day | ||||||||||||||||||
| Public Course: | £325 + VAT | ||||||||||||||||||
| Individual tuition: | £495 + VAT | ||||||||||||||||||
| Course Times: | 10am - 4.30pm | ||||||||||||||||||
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Creative Writing in a Commercial World
Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative. This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work.
Who should attend
Those with some writing experience but who wish to make their business writing more interesting and easy to read
Key Topics
Self-expression
Working within restrictions
Deadlines and writers block
Grabbing the audiences' attention
Different formats and structures
Course Content
| Self-expression Aseries of exercises to awaken your writing potential Examples of effective creative writing How you can reflect your and your company's personality through words How different words project different personalities Generating ideas Brainstorming techniques Restriction means freedom Why working within tight limitations can widen your horizons The art of cutting words to expand your message How to spot unnecessary words, sub-clauses, sentences and paragraphs How to tighten a message so that every word really counts Coping with deadlines and writers block How to be creative against the clock Techniques for breaking the log jam when ideas and words dont come easily Seeking attention Headlines and intros to grab your readers attention Writing for an audience Knowing who your audience is and howto tailor your message in ways which mean you connect directly with them Formats and structures Order your words to maximise their effect The lessons of journalism and the structures news and features writers use How to pick a structure that suits your message and your audience Practical exercises |