+44 (0) 207 359 9880
| Duration: | One Day | ||||||||||||||||||
| Public Course: | £325 + VAT | ||||||||||||||||||
| Individual tuition: | £495 + VAT | ||||||||||||||||||
| Course Times: | 10am - 4.30pm | ||||||||||||||||||
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How to Write Effectively
This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format. This practical course will teach you the skills to write different types of messages: forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email. You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space.
Who should attend
Anyone who wishes to produce different types of documents that are written clearly and concisely
Key Topics
Analysing good communication
Who is your audience
How to deliver the message
Different message formats
Structuring a message
Editing and proofing a message
Practical examples and exercises
Course Content
| What makes good effective communication? How clear writing leads to effective communication Practical examples of effective writing Who you are writing for and what do they want? Gauging your audience and adjusting your style of writing to their needs Developing a house style Getting a clear brief on the message your client needs to get across and what the desired response is Case study analysis Getting grammar, punctuation, sentence structure and spelling right Common errors and how to avoid them The problems with using your computers spelling and grammar checkers The impact of different tenses: when to use the active and passive tense Sentence length and structure The importance of consistency Building a message Planning what you wish to write Different types of message and formats Structuring reports, emails, news stories, features, etc Introductions and conclusions Getting to the point Using quotes effectively Editing and proofing How to edit your own writing Tightening copy, making every word count Verb and subject agreement Proofreading your work Practical exercises Writing and critiquing an article Developing your own voice on the page |