+44 (0) 207 359 9880
| Duration: | One Day | ||||||||||||||||||
| Public Course: | £325 + VAT | ||||||||||||||||||
| Individual tuition: | £495 + VAT | ||||||||||||||||||
| Course Times: | 10am - 4.30pm | ||||||||||||||||||
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Maximising Press & Media Coverage
Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this. It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good, positive media coverage. The course also looks at tips and tricks for creating effective press releases.
Who should attend
Anyone who needs to build an effective press and media network in order to maximise media coverage. This course has been popular with marketing and PR professionals
Key Topics
How the press works
What the press expects from you
Designing a media strategy
Establishing a network of contacts
Distributing your press release
Confidence building
Organising a launch
Course Content
| Introduction How the press works The structure of modern media What the press expects from you Understanding press expectations will automatically increase your success rate Communicating effectively with the press Designing a media strategy Who to contact? Getting the timing right Creating bespoke press releases Structuring your press release Creating a day-to-day plan Establishing a network of press and media contacts Effective and practical methods of building a contacts list Maintaining on-going relationships Distributing your press release Different ways of distributing a press release Words that work and words that dont When to cold call and what to say Following up your press release Confidence building How to deal with knockbacks How to be appropriately persistent Building your own confidence Organising a launch Planning a press launch Targeting specific media The soft launch Planning a successful launch event Following up a successful launch What to do when your campaign takes off Questions and answers |