+44 (0) 207 359 9880
| Duration: | One Day | ||||||||||||||||||
| Public Course: | £325 + VAT | ||||||||||||||||||
| Individual tuition: | £495 + VAT | ||||||||||||||||||
| Course Times: | 10am - 4.30pm | ||||||||||||||||||
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Writing for Internal Publications
Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge. In this course you’ll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish.
Who should attend
This one day course is designed for those who produce or contribute to a company newsletter and wish to improve the features and news articles they write for their in-house magazine or newsletter.
Key Topics
• Style and Tone
• Industry and company news
• Feature Writing
• Reporting on company events
• Writing newsletters
• Measuring feedback
Course Content
| Introduction • The importance of company news • What do people actually want to read? Style and tone • What is the primary message? • Formal vs informal • Selecting a style and tone • Creating eye catching headlines Industry and company news • Making internal news interesting, relevant and readable • Potential news ideas - awards, diary events, industry trends, appointments • Making information come alive Feature writing • Choosing topics for features • How to structure features • Keeping features on-message Reporting on company events • What to include and what to exclude • The importance of photography • Using photos to increase your readership • Reporting on events • Using interviews and quotes • Involving your audience Writing newsletters • The look and feel of your newsletter • Prioritising news and information for your readers • Getting the right balance between industry news, company news and features/interviews • Regular columns • Encouraging feedback and involvment from readers Feedback • Measuring reader response • Measuring the success of your communication has been Questions and answers |