Journalism : Introduction

Two Day Course


This course is an excellent introduction to different types of writing for anyone who wants to fast track a career into journalism - whether you plan to be writing for magazines or newspapers, working in PR or contributing to house journals.

This is a practical, results driven journalism course covering news reporting, researching a story, feature writing, interview techniques, sub-editing and essential legal and privacy issues. You need no previous experience to attend this course.

Public Course Dates & Pricing

12/13th Jul 18 London Bridge £395 + VAT SPECIAL  OFFER
6/7th Aug 18 London Bridge £595 + VAT SOLD  OUT
6/7th Sep 18 London Bridge £495 + VAT SPECIAL  OFFER
1/2nd Oct 18 London Bridge £595 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction to journalism
    • Different facets of today’s journalism
    • How journalism is changing

    • The internet as a research tool
    • Traditional sources for journalists
    • What makes news and how to find it

    News reporting
    • The difference between news and feature writing
    • The essentials of news reporting
    • Researching news subjects
    • Writing a good news story
    • Working to journalism deadlines
    • News desk organisation

    Feature writing
    • What makes a good feature?
    • Understanding your audience
    • Finding subjects for features
    • Structuring your feature
    • Writing excellent introductions
    • Developing a feature
    • Selling your feature
    • Rewriting for different audiences
  • Interviewing
    • Preparing for an interview
    • Choosing who to interview
    • Face-to-face interviews
    • Telephone interviews
    • Interview techniques
    • The difficult interview
    • Extracting information
    • Spotting hidden agendas
    • The press conference

    • How to sub your work
    • On-screen subbing
    • Writing headlines
    • Effective use of quotes

    Writing for a digital audience
    • The difference between print and online reading habits
    • Writing for readers who skim
    • Making your copy searchable
    • Embedding multimedia content in your features

    Ethics and legal issues
    • A guide to the basics of media law

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

19th Aug

I thought the classes were well delivered in easily manageable chunks. Enjoyabe.

Fashion United
11th Feb

A very insightful, detailed course with a bonus of lunch outside.

AAs Council England
11th Feb

The practical exercises really helped to boost my confidence and cement the theory.

European Lung Foundation
21st Jan

I found the course online, it was good value for money and covered all the right areas.

Support & Inspiration

  • After your course we won't leave you hanging. If you forget something you covered, call us and one of our expert trainers will get you back up and running.

  • At the end of the course you'll be provided with comprehensive course notes to use when you get back to the office. You also receive a certificate of attendence.

  • Skills videos, tutorials and articles created by our expert trainers are regularly posted on our site. These will keep you inspired and help polish your skills.

  • Want us to send tutorials and discounts to you every month without lifting a finger? Subscribe and you'll never miss another offer, how to guide or video tutorial.