Maximising Press and Media Coverage

One Day Course


Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this.

It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good, positive media coverage.

If you are interested in learning how to write effective press releases, you should attend our Writing Press Releases course instead. You need no previous experience to attend this course.

Public Course Dates & Pricing

6th Jun 18 London Bridge £325 + VAT SOLD  OUT
6th Jul 18 London Bridge £325 + VAT SOLD  OUT
1st Aug 18 London Bridge £250 + VAT SPECIAL  OFFER
31st Aug 18 London Bridge £325 + VAT RESERVE  NOW
26th Sep 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • How the press works
    • The structure of modern media

    What the press expects from you
    • Understanding press expectations will automatically increase your success rate
    • Communicating effectively with the press

    Designing a media strategy
    • Who to contact?
    • Getting the timing right
    • Tailoring a press releases for different audiences
    • Creating a day-to-day plan

    Establishing a network of press and media contacts
    • Effective and practical methods of building a contacts list
    • Maintaining on-going relationships
  • Distributing your press release
    • Different ways of distributing a press release
    • Words that work and words that don't
    • When to cold call and what to say
    • Following up your press release

    Confidence building
    • How to deal with knockbacks
    • How to be appropriately persistent
    • Building your own confidence

    Organising a launch
    • Planning a press launch
    • Targeting specific media
    • The soft launch
    • Social networking sites
    • Planning a successful launch event
    • Following up a successful launch
    • What to do when your campaign takes off

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Neville Ness House ltd
5th Oct

Excellent course & an excellent instructor.

Lipsy London
1st Oct

Covered a lot of content one-to-one tuition, lots of practice, tailored to your needs.

London Shared
30th Sep

Small class environment meant great learning environment & one on one training on specific information.

29th Sep

The course wasn't what I was expecting! its been very useful. Andy is an inspiring trainier.

St Georges university of London
21st Sep

Very helpful, got an overall idea of how well apps work.

Inventive Medical Communications
21st Sep

Advanced training but very well delivered so easy to follow. So many super useful shortcuts!.