Search Engine Optimisation : Introduction

One Day Course

Overview

This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.

Public Course Dates & Pricing

8th Jan 18 London Bridge £325 + VAT SOLD  OUT
19th Jan 18 London Bridge £325 + VAT SOLD  OUT
13th Feb 18 London Bridge £250 + VAT SPECIAL  OFFER
5th Mar 18 London Bridge £325 + VAT RESERVE  NOW
4th Apr 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • What is Search Engine Optimisation (SEO)?
    • How is your organisation doing?
    • How pages are indexed
    • How SEO has changed - Google Panda and Penguin

    Key Performance Indicators (KPIs)
    • Keyword rankings
    • Traffic volume - quantity vs quality
    • Organic vs Pay Per Click (PPC)
    • Return on investment

    Constructing search engine friendly pages
    • Structured markup
    • The role of metadata
    • Building effective landing pages
    • Identifying problems with pages
    • Monitoring traffic flow
  • Organic search
    • Keyword search and suggestion tools
    • Why some keywords are better than others
    • Analysing keyword density
    • What is good keyword density?
    • Quality keywords not quantity
    • Keyword phrases and theme phrases
    • Implimenting keywords into content

    Search Engine marketing
    • Popularity and link equity explained
    • Effective use of social media
    • Linking to other sites
    • Site structure and internal linking

    Defining a plan for your company or organisation
    • Key SEO tools
    • Setting SEO objectives
    • Monitoring your web stats
    • Maintaining your position
    • Latest Google Webmaster Central developments

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,
London
SE1 1PP

Discounts

Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Gerri
Neville Ness House ltd
5th Oct

Excellent course & an excellent instructor.

Andrew
Art Systems Limited
16th Jan

Great informative and knowledgeable staff.

Lewis
Freelancer
6th Oct

Good balance between technical, theory and practical learning!.

Alice
Shelter
28th Feb

Really informative and interesting. Well tailored and responsive.

Hayley
Designers Guild
28th Feb

Easy to understand and very friendly environment .

Charles
B&M Design and Advertising
28th Jan

Great staff, nice environment and convenient location.

Support & Inspiration

  • After your course we won't leave you hanging. If you forget something you covered, call us and one of our expert trainers will get you back up and running.

  • At the end of the course you'll be provided with comprehensive course notes to use when you get back to the office. You also receive a certificate of attendence.

  • Skills videos, tutorials and articles created by our expert trainers are regularly posted on our site. These will keep you inspired and help polish your skills.

  • Want us to send tutorials and discounts to you every month without lifting a finger? Subscribe and you'll never miss another offer, how to guide or video tutorial.