Writing for Internal Publications

One Day Course


Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge.

In this course you'll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. You are welcome to bring along copies of your own in-house magazines or newsletters if you wish. You need no previous experience of writing in-house magazines or newsletters to attend this course.

Public Course Dates & Pricing

28th Jun 18 London Bridge £325 + VAT SOLD  OUT
23rd Jul 18 London Bridge £250 + VAT SPECIAL  OFFER
23rd Aug 18 London Bridge £325 + VAT SOLD  OUT
18th Sep 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • The importance of company news
    • What do people actually want to read?

    Style and tone
    • What is the primary message?
    • Formal vs informal newsletters
    • Selecting a style and tone
    • Creating eye catching headlines

    Industry and company news
    • Making internal news interesting, relevant and readable
    • Potential news ideas - awards, diary events, industry trends, appointments
    • Making information come alive

    Feature writing
    • Choosing topics for features
    • How to structure features
    • Keeping features on-message
  • Reporting on company events
    • What to include and what to exclude
    • The importance of photography
    • Using photos to increase your readership
    • Reporting on events
    • Using interviews and quotes
    • Involving your audience

    Writing newsletters
    • Deciding the look and feel of your newsletters
    • Prioritising news and information for your readers
    • Getting the right balance between industry news, company news, features and interviews in your newsletters
    • Regular columns
    • Encouraging feedback and involvement from readers

    • Measuring reader response
    • Measuring how successful your communication has been

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

General Medical Council
21st Jan

Fitted my requirements & objectives. .

Army Families Federation
3rd Dec

The most beneficial part was learning the process of CV writing and SMART objectives because I can take this away with me to improve my skills.

Beauchamps School
4th Nov

Very informative, lovely friendly staff, delicious food. Thoroughly enjoyed it and have learnt a lot.

Ardagh Group
4th Nov

Very useful and practical course with information that I can put into practice right away.

Elliott Thomas Ltd
3rd Nov

Excellent all round experience.

3rd Nov

Tips for creative writing, new exercises and challenges to practice - really enjoyed myself.