Writing Press Releases

One Day Course


Publicity is one of the most cost-effective marketing tools available. A well crafted press release increases customer awareness of your company or organisation, builds credibility and raises profile - all at no cost.

This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to write professional press releases that media organisations will want to use. You need no previous experience to attend this course.

Public Course Dates & Pricing

11th Jul 18 London Bridge £250 + VAT SPECIAL  OFFER
10th Aug 18 London Bridge £325 + VAT SOLD  OUT
14th Sep 18 London Bridge £295 + VAT SPECIAL  OFFER
5th Oct 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • How the press works and why they need PR
    • The structure of modern media
    • PR vs advertising
    • What are the advantages of PR?
    • Examples of effective press releases
    • Understanding common media terminology

    What is the press looking for?
    • What makes a press release newsworthy?
    • Which publications to target and when to target them
    • Paper press releases and digital press releases

    Writing press releases
    • Following a standard press release outline
    • Getting the timing right
    • Writing a good lead paragraph
    • Writing the body of a press release
    • The recap
    • Structuring a press release to make information easily accessible
  • Content
    • Selecting newsworthy information
    • Writing attention-grabbing headlines
    • Presenting facts
    • Adding a human interest element
    • How to dilute negative information
    • Using photographs effectively

    Understanding your target audience
    • Tailoring your press release to your audience

    What makes a successful press release?
    • Ten tips to increase media coverage
    • The press release checklist

    Building press contacts
    • The importance of one-to-one relationships
    • Useful resources

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

General Medical Council
21st Jan

Fitted my requirements & objectives. .

Army Families Federation
3rd Dec

The most beneficial part was learning the process of CV writing and SMART objectives because I can take this away with me to improve my skills.

Beauchamps School
4th Nov

Very informative, lovely friendly staff, delicious food. Thoroughly enjoyed it and have learnt a lot.

Ardagh Group
4th Nov

Very useful and practical course with information that I can put into practice right away.

Elliott Thomas Ltd
3rd Nov

Excellent all round experience.

3rd Nov

Tips for creative writing, new exercises and challenges to practice - really enjoyed myself.