Writing Digital Newsletters

One Day Course


Digital newsletters (or e-zines) are a powerful, cost effective way to communicate with your customers and potential customers and promote your company and products.

This one-day course will teach you to write well written, well targeted digital newsletters which promote your brand and are valued by your readers.

The course uses a combination of practical exercises and theory to help you build a dynamic editorial strategy and teach you to write articles and features for your e-zine that will engage your customers and promote your company. No previous experience of writing digital newsletters is required.

Public Course Dates & Pricing

15th Mar 18 London Bridge £250 + VAT SPECIAL  OFFER
9th Apr 18 London Bridge £325 + VAT SOLD  OUT
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • Why produce a digital newsletter?
    • Becoming a publisher: the importance of a name, a brand and a strapline
    • Engaging blends: how a successful editorial strategy works

    Defining your digital newsletter
    • Who are your audience?
    • Who is going to read your digital newsletter?
    • What will you promise your readers?
    • How to create audience demand and expectations
    • Creating an digital newsletter that's a useful practical resource
    • Choosing the right tone and voice
    • Determining the length and frequency of your newsletters

    Before you start to write
    • Building your editorial strategy: choosing topics and regular features
    • Finding ideas for features
    • Using bite-sized content to create editorial value
    • Keeping the right balance between promotion, selling and useful editorial content
    • Essential housekeeping elements: date, contents, subscriptions and contacts
  • Writing features and copy
    • The ideal copy length for digital features
    • How to use the main feature to reflect the expertise of your brand
    • Writing different types of article: case studies, interviews, essential tips, and the classic how-to feature
    • Writing short copy: the value of the inverted pyramid
    • Using images to enhance feature content.

    Promoting your company or brand within your newsletter
    • Writing a company news story
    • Using new, relevant and engaging stories to reinforce your message
    • Finding the right angle to generate the greatest interest

    • Linking articles to your website
    • The pros and cons of referencing external sources.

    Before you send
    • Proofing digital newsletters
    • Choosing the email subject line

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

29th Sep

The course wasn't what I was expecting! its been very useful. Andy is an inspiring trainier.

11th Feb

Detailed and precise teaching tailored to my needs. Perfect.

London Marathon
9th Dec

Really excellent content, communication and exercises - wouldn't change anything!.

London Marathon
9th Dec

Really excellent content, communication and exercises - wouldn't change anything.

London Marathon Limited
18th Nov

I enjoyed the 'Hands on' parts.

22nd Apr

Fantastic Course.