Writing Emailshots That Sell

One Day Course


Emailshots can produce amazing results. They can drive up traffic, generate phone calls, create enquiries, make sales or end up straight in the trash.

Writing emailshots is a very specfic skill. This course will provide you with the skills to produce must-read emails that command attention - from the subject line to the call to action.

This course can also be booked on a private basis which allows you to work on your own emailshot during the course if you wish. No previous experience is required.

Public Course Dates & Pricing

15th Mar 18 London Bridge £325 + VAT SOLD  OUT
9th Apr 18 London Bridge £295 + VAT SPECIAL  OFFER
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • The benefits of emailshots: cost-effectiveness, volume, reach and links
    • Why some emailshots work and others do not
    • How people respond to emailshots, and how to second guess their reactions

    Defining your emailshot goals
    • Who are your target audience?
    • What do you want to achieve?
    • Defining your message
    • When to send your emailshot

    The Subject line
    • Why the subject line is so important
    • Dodging the spam filter: words and phrases to avoid
    • How to maximise the chances of a reader opening your email

    Writing impact grabbing headlines
    • The importance of a headline
    • How readers read emails
    • Why your headline must lead with key words and benefits
    • The differences between print and emailshot headlines
    • Using headline length and word order for maximum impact
  • Writing body copy that sells
    • Identifying your big idea
    • Planning what to include and what to leave out
    • Choosing the right structure
    • Using sentence and paragraph structures to make your e-shot compelling
    • Creating the right tone and voice
    • Deciding whether to make it personal or use the scattergun approach
    • Building your copy from the top down
    • Using bullet points and lists
    • Editing your emailshots

    Working with images
    • Choosing the right images for maximum impact
    • Faces: when to use the personalized approach
    • Keeping images relevant and avoiding irritating gimmicks

    Before you send
    • Proofreading your emailshot
    • Checking the basics: date, subscriptions and contact details

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Anglia Ruskin University
5th Dec

Good trainer, able to tailor to our specific needs, small group was good.

Anglia Ruskin University
5th Dec

Detailed and easy to understand.

Anglia Ruskin University
5th Dec

Excellent training adapted to fit our specific needs.