One Day Course


This blogging course will show you successful ways for companies to use their blog as an essential part of their digital marketing strategy. The course will teach you how to humanise a brand and to drive new traffic to your company website.

This blogging course is designed to help you define your goals, create a strategy, find content and write your blog. There are no pre-course requirements.

Public Course Dates & Pricing

25th Jun 18 London Bridge £325 + VAT SOLD  OUT
26th Jul 18 London Bridge £250 + VAT SPECIAL  OFFER
20th Aug 18 London Bridge £295 + VAT SPECIAL  OFFER
20th Sep 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Blogging
    • Understanding how blogs work as a marketing and sales tool
    • The difference between personal blogging and blogging for your business
    • How a blog can benefit your company or organisation
    • Integrating your blog with your company website

    Defining your company’s blogging goals
    • Who is your audience?
    • What will they want to read about?
    • What do you want them to think, feel or do having read your blog?
    • Developing a strategy for your content

    The role of blogs in digital marketing
    • Using blogs to build profile and market share
    • Attracting new visitors and readers
    • Using site statistics to understand your readers

    The importance of keywords
    • Choosing keywords for readers and search engines
    • Vital marketing keywords and phrases

    The Title tag
    • Why the Title tag is the most important eight words of your blog
    • Word order in your Title tag
    • Best practice when writing headlines
  • Writing your blog
    • Components of a business blog
    • Understanding how people read online and writing to mirror it
    • Writing a post
    • Writing with authority
    • Blogging hints and tips
    • Search engine optimised content
    • How to incorporate keywords and key phrases within your writing

    The power of images
    • Why images work
    • Finding royalty free images
    • Adding video and audio to your blog
    • Archives and feeds

    Linking strategy
    • Linking blogs to external sites
    • Writing link copy

    Connecting with your audience
    • Sending invites to your blog
    • Creating polls
    • Inviting comments and replying to them
    • Getting audience feedback
    • How much information should I post?

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

SP Compliance
12th Dec

The trainer was great - really helpful and understood what I needed. I benefited from his help writing my blog.

13th Nov

Very helpful with some great ideas which I am going to take forward to my colleagues.