Search Engine Optimisation : Advanced

One Day Course


SEO is accepted as the most cost-efficient way of driving traffic to a website. If done successfully, it is also the most effective way of getting your website to rank top and therefore attracting more traffic.

During this one day advanced course you will analyse your current website before looking at different aspects of SEO; how your site is built, site architecture, your existing SEO strategy, your content and backlinks.

Our one-day Advanced Search Engine Optimisation course is tailored to each client so please feel free to adapt the course content to your specific requirements. You should have attended the Search Engine Optimisation Introductory course at Media Training or have an equivalent working knowledge.

Public Course Dates & Pricing

26th Jun 18 London Bridge £250 + VAT SPECIAL  OFFER
26th Jul 18 London Bridge £275 + VAT SPECIAL  OFFER
21st Aug 18 London Bridge £295 + VAT SPECIAL  OFFER
20th Sep 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction

    Analysing your exiting site
    • Using analytic tools
    • Using Webmaster tools
    • Analysing existing search results
    • Examining Google’s cache
    • Analysing competitors
    • Review of keyword research tools and techniques

    Content for SEO
    • Google Panda and Penguin
    • Keyword identification and enriching
    • Defining suitable content
    • Defining keyword competition
    • Defining Theme phrases
    • Improving page focus
    • Copywriting techniques for good SEO
    • Content schemas, microdata -

    Web Design for SEO
    • Creating a search engine friendly website
    • Standards compliant code
    • Site performance and efficiency
    • Finding and repairing broken links
    • Improving SEO using background images with text overlay
  • Site setup for SEO
    • Managing redirects
    • Duplicate content
    • Benefits and limitations of CMS Systems
    • Multiple domains, domain canonicalisation
    • Robots.txt
    • Sitemap.xml
    • Image and Video sitemap files

    Localisation SEO (optional course content)
    • How localisation works
    • Working with local directories
    • Google+ / GooglePlaces
    • Local referrals
    • Consistency of local information

    Driving traffic
    • Successful link building
    • Link approaches and anchor text
    • Using social media
    • Link management
    • Repairing problems with bad links
    • Feeds and content sharing

    • Useful tools for SEO analysis and support

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


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Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Neville Ness House ltd
5th Oct

Excellent course & an excellent instructor.

Art Systems Limited
16th Jan

Great informative and knowledgeable staff.

6th Oct

Good balance between technical, theory and practical learning!.

28th Feb

Really informative and interesting. Well tailored and responsive.

Designers Guild
28th Feb

Easy to understand and very friendly environment .

B&M Design and Advertising
28th Jan

Great staff, nice environment and convenient location.

Support & Inspiration

  • After your course we won't leave you hanging. If you forget something you covered, call us and one of our expert trainers will get you back up and running.

  • At the end of the course you'll be provided with comprehensive course notes to use when you get back to the office. You also receive a certificate of attendence.

  • Skills videos, tutorials and articles created by our expert trainers are regularly posted on our site. These will keep you inspired and help polish your skills.

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