Creative Writing In A Commercial World

One Day Course

Overview

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative.

This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun. You need no previous creative writing experience to attend this course.

Public Course Dates & Pricing

5th Apr 17 London Bridge £250 + VAT SPECIAL  OFFER
3rd May 17 London Bridge £325 + VAT RESERVE  NOW
23rd May 17 London Bridge £325 + VAT RESERVE  NOW
23rd Jun 17 London Bridge £325 + VAT RESERVE  NOW
18th Jul 17 London Bridge £325 + VAT RESERVE  NOW
18th Aug 17 London Bridge £325 + VAT RESERVE  NOW
12th Sep 17 London Bridge £325 + VAT RESERVE  NOW
13th Oct 17 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Self-expression
    • A series of exercises to awaken your creative writing potential
    • Examples of effective creative writing
    • How you can reflect your personality - and the personality of your organisation - through words
    • How different words project different personalities
    • Generating ideas
    • Brainstorming techniques

    Restriction means freedom
    • Why working within tight limitations can widen your horizons

    Keeping it concise
    • The art of cutting words to expand your message
    • How to spot unnecessary words, sub-clauses, sentences and paragraphs
    • How to tighten a message so that every word really counts

    Coping with deadlines
    • How to be creative against the clock
  • Overcoming writers's block
    • Techniques for breaking the log jam when ideas and words don't come easily

    Seeking attention
    • Creative headlines and intros to grab your readers' attention

    Writing for an audience
    • Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them

    Formats and structures
    • Order your words to maximise their effect
    • The lessons of journalism and the structures news and features writers use
    • How to pick a structure that suits your message - and your audience

    Practical creative writing exercises

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,
London
SE1 1PP

Discounts

Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Rosie
General Medical Council
21st Jan

Fitted my requirements & objectives. .

Claire
Army Families Federation
3rd Dec

The most beneficial part was learning the process of CV writing and SMART objectives because I can take this away with me to improve my skills.

Jo
The Football Association
20th Nov

The entire course was beneficial because everything we went through was applicable to why I wanted to do the course.

Michelle
Beauchamps School
4th Nov

Very informative, lovely friendly staff, delicious food. Thoroughly enjoyed it and have learnt a lot.

Josephine
Ardagh Group
4th Nov

Very useful and practical course with information that I can put into practice right away.

Gerald
Elliott Thomas Ltd
3rd Nov

Excellent all round experience.