Designing and Creating Emailshots

Two Day Course


Email marketing can be one of the most cost effective forms of promotion available. Designing an emailshot differs from creating a webpage or designing for print as you have to consider the specific needs of your target audience and the technical requirements of different email applications.

This two day course will cover both the theory and the practical software skills required to design and build a professional emailshot. Some basic experience of Adobe Photoshop is useful but not compulsory.

Public Course Dates & Pricing

7/8th Jun 18 London Bridge £450 + VAT SOLD  OUT
2/3rd Jul 18 London Bridge £450 + VAT SOLD  OUT
2/3rd Aug 18 London Bridge £375 + VAT SPECIAL  OFFER
28/29th Aug 18 London Bridge £450 + VAT RESERVE  NOW
27/28th Sep 18 London Bridge £450 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Understanding emailshots
    • Examples of good and bad design
    • How an emailshot is built
    • Constraints of emailshots
    • Common mistakes that can annoy potential clients

    Planning your emailshot
    • What makes a good mailing list?
    • Legal requirements and opt-out options
    • Ensuring your emailshot adheres to your company brand style

    Designing your emailshot
    • Good mailshot design
    • What is your message?
    • Creating impact
    • Good use of colour and images

    Writing good email copy
    • Reading online - the user experience
    • Inverted pyramids to grab your audiences attention
    • Chunking down copy
    • What makes a great title?
    • Sentence and paragraph structure
    • Proofreading
  • Preparing your graphics
    • Adobe Photoshop essentials
    • When to use graphics
    • Different graphic file formats
    • Assessing existing image properties
    • Resizing and cropping images
    • Creating text headings in Photoshop
    • Converting and optimising images
    • Saving and exporting images

    Laying out your design
    • The basics of Adobe Dreamweaver
    • How good typography makes for more effective email-shots
    • Choosing the right font
    • Importing text from a Word document
    • Laying out an email in Dreamweaver
    • Inserting graphics into your email
    • Formatting and styling text
    • Creating links to other websites or email addresses
    • Proofing your document
    • Exporting your emailshot

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Anglia Ruskin University
5th Dec

Good trainer, able to tailor to our specific needs, small group was good.

Anglia Ruskin University
5th Dec

Detailed and easy to understand.

Anglia Ruskin University
5th Dec

Excellent training adapted to fit our specific needs.