Search Engine Optimisation : Copywriting

One Day Course

Overview

Well crafted copy engages customers and search engines alike. This course will teach you to write so you engage your audience with captivating copy while your keywords rank highly with Google. You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers Some knowledge of SEO principles and writing for the web would be useful.

Public Course Dates & Pricing

23rd Jun 17 London Bridge £295 + VAT SPECIAL  OFFER
19th Jul 17 London Bridge £325 + VAT RESERVE  NOW
18th Aug 17 London Bridge £325 + VAT RESERVE  NOW
13th Sep 17 London Bridge £325 + VAT RESERVE  NOW
13th Oct 17 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • Copywriting techniques
    • Engaging an online audience

    SEO Copywriting Basics
    • A few essential guidelines
    • Examples of good and bad online copy

    Choosing the Right Keywords
    • Tools for choosing keywords
    • Different types of keywords (broad vs narrow)
    • How to think like your customers

    Anatomy of Optimised Copy
    • Headers
    • Intros
    • Sub-heads
    • Links

    SEO Copywriting Mistakes
    • Avoiding keyword cramming
    • Avoiding irrelevance
    • Avoiding contrivance
    • Avoiding lack of flow

    Writing Search Engine Optimised Copy
    • Understanding your audience
    • Writing to suit different contexts:
    - web pages, landing pages, social media, emailshot, blogs
    • Finding the right tone of voice
    • Writing to length
    • Using keywords to build narrative structure
    • Knowing where each keyword should go
    • Using blogs and social media platforms

    Questions and Answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,
London
SE1 1PP

Discounts

Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Gerri
Neville Ness House ltd
5th Oct

Excellent course & an excellent instructor.

Andrew
Art Systems Limited
16th Jan

Great informative and knowledgeable staff.

Lewis
Freelancer
6th Oct

Good balance between technical, theory and practical learning!.

Alice
Shelter
28th Feb

Really informative and interesting. Well tailored and responsive.

Hayley
Designers Guild
28th Feb

Easy to understand and very friendly environment .

Charles
B&M Design and Advertising
28th Jan

Great staff, nice environment and convenient location.

Support & Inspiration

  • After your course we won't leave you hanging. If you forget something you covered, call us and one of our expert trainers will get you back up and running.

  • At the end of the course you'll be provided with comprehensive course notes to use when you get back to the office. You also receive a certificate of attendence.

  • Skills videos, tutorials and articles created by our expert trainers are regularly posted on our site. These will keep you inspired and help polish your skills.

  • Want us to send tutorials and discounts to you every month without lifting a finger? Subscribe and you'll never miss another offer, how to guide or video tutorial.