Social Media Marketing

One Day Course

Overview

Social media should be an integral part of the marketing strategy for every business. Most companies today have a Twitter account and a Facebook page or LinkedIn profile but many don’t know how it can help with their marketing and sales.

Social media can be used by businesses and brands for marketing, product development, customer services, and sales - if they know how to use it. This one day course will teach you how Facebook, Twitter and LinkedIn can be used to enhance your online presence and attract new visitors. You need no previous experience to attend this course.

Public Course Dates & Pricing

30th Jun 17 London Bridge £345 + VAT SOLD  OUT
26th Jul 17 London Bridge £250 + VAT SPECIAL  OFFER
1st Sep 17 London Bridge £345 + VAT RESERVE  NOW
20th Sep 17 London Bridge £345 + VAT RESERVE  NOW
20th Oct 17 London Bridge £345 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Social Media Principles
    • Understanding the market today
    • Reciprocity and sharing of information
    • Conversations through social media - creating a dialogue
    • Cultivating relationships through social media
    • Importance of honesty and integrity
    • Defining your social media marketing goals

    Audiences for Social Media
    • Demographics and statistics for Twitter, Linkedin, Facebook
    • Which platforms are the right ones for your message
    • Building your brand across different social media

    Social Media Marketing using Facebook
    • Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
    • Running promotions that comply with Facebook guidelines
    • Promoting your events on Facebook
    • Exploring new opportunities to promote your business through Facebook Places
    • Exploring new opportunities to promote your business through the forthcoming Facebook Deals
    • How to increase engagement, lead generation and sales through Facebook
  • Social Media Marketing using Twitter
    • Increasing awareness and visibility of your brand
    • Building a strategic network of influencers
    • Best practice for promoting your offers and increasing sales of your products and services

    Social Media Marketing using LinkedIn
    • How to create a professional profile
    • How can companies uses LinkedIn to market themselves
    • The etiquette of building your network online
    • Using Groups to build your online visibility
    • Developing your company profile on LinkedIn

    Listening to what your Target Audience is Saying about You
    • The importance of customer feedback
    • How to monitor your feedback - good and bad

    Monitoring your Social Media Presence
    • Basic analysis techniques and tools
    • Interpreting the results
    • Benchmarking practices

    Questions and Answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,
London
SE1 1PP

Discounts

Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Allie
London Shared
30th Sep

Small class environment meant great learning environment & one on one training on specific information.

Sanna
MSCI
17th Dec

Great trainer - I took away more than I expected.

Purdie
Nutricia Medical Nutrition
28th Oct

Very useful in an environment which is new and ever changing.

Karena
Circle Housing
22nd Jan

Informative and fun, specific to us - great and a phenomenal price too!.

Simon
Circle Housing
22nd Jan

Informative and totally tailored to our needs!.

Support & Inspiration

  • After your course we won't leave you hanging. If you forget something you covered, call us and one of our expert trainers will get you back up and running.

  • At the end of the course you'll be provided with comprehensive course notes to use when you get back to the office. You also receive a certificate of attendence.

  • Skills videos, tutorials and articles created by our expert trainers are regularly posted on our site. These will keep you inspired and help polish your skills.

  • Want us to send tutorials and discounts to you every month without lifting a finger? Subscribe and you'll never miss another offer, how to guide or video tutorial.