Mailchimp : Introduction

One Day Course

Overview

Mailchimp is the go-to web application for building great email campaigns and creating a strong and lasting bond with your clients.

This course will show you how to set up your account, import existing client lists, create sign-up forms and manage your lists.

It will serve as a best practice guide for existing users or a fantastic fast track course for those new to email marketing.

You'll learn how to put together your own company templates, understand the reporting features of Mailchimp and utilise the information to pass genuine sales leads on to your sales and marketing colleagues.

You'll get plenty of practice time and be trained by a marketing expert who'll give you some great pointers to help you make your email campaigns more successful.

This is a must-attend course for anyone who wants to make the most of their client lists and their Mailchimp subscription. You need no previous experience to attend this course.

Public Course Dates & Pricing

19th Jan 18 London Bridge £250 + VAT SPECIAL  OFFER
14th Feb 18 London Bridge £295 + VAT SPECIAL  OFFER
16th Mar 18 London Bridge £325 + VAT RESERVE  NOW
11th Apr 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Getting Started with MailChimp
    • Setting up an account
    • Creating a subscriber list
    • Importing your subscribers
    • Integrating your Mailchimp account with social media

    Creating and Sending Campaigns
    • Working with templates
    • Starting your first campaign
    • Customising a campaign template
    • Testing your campaign before sending
    • Reviewing your campaign results

    Working with Sign-Up Forms
    • Introducing sign-up forms
    • Customizing response emails for your audience
    • Adding the sign-up form to your website
  • Working with Subscriber Lists
    • Updating a subscriber list
    • Using segments
    • Using groups
    • Engaging Your Subscribers
    • Creative ways to grow your subscriber list
    • Engaging top subscribers
    • Improving your click and/or open rates

    Reports and Sales Opportunities
    • Analysing data
    • Creating KPIs for your email campaigns
    • Using clicks as sales leads

    Questions & Answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,
London
SE1 1PP

Discounts

Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

John
Anglia Ruskin University
5th Dec

Good trainer, able to tailor to our specific needs, small group was good.

Verne
Anglia Ruskin University
5th Dec

Detailed and easy to understand.

Claire
Anglia Ruskin University
5th Dec

Excellent training adapted to fit our specific needs.