Feature Writing : Advanced

One Day Course


This course is for those who have some feature writing experience but want to learn how to come up with better ideas, improve their writing style and make sure they execute their ideas in the best way.

This is a one day course designed for press officers, PR officers, contributors to in-house journals and working journalists who need to meet the highest standards of magazine and newspaper feature writing. You should have attended the Introduction to Feature Writing course at the LCMJ or have similar experience of feature writing.

Public Course Dates & Pricing

20th Jul 18 London Bridge £325 + VAT SOLD  OUT
8th Aug 18 London Bridge £325 + VAT SOLD  OUT
19th Sep 18 London Bridge £250 + VAT SPECIAL  OFFER
10th Oct 18 London Bridge £325 + VAT RESERVE  NOW
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Finding new ways into familiar subjects
    • How to keep things fresh
    • Putting a new twist on a topic
    • Looking at a familiar topic with new eyes

    Finding your voice as a feature writer
    • A range of foolproof structures for any feature
    • How to write a good intro
    • Improving your feature writing style
    • Introducing some of your own personality as a writer
    • Putting just enough of yourself into what you write but not too much

    Interviewing difficult subjects
    • How to handle uncooperative or unintentionally unhelpful interviewees
  • How to avoid transcribing hours of recordings
    • The feature isn’t on your tape, it’s in your head
    • When to refer to your tape
    • The correct use of recording
    • When recording is useful and when it is essential

    Writing a variety of reviews
    • Mixing factual information and opinion
    • Putting in the ground work

    The features that win awards
    • Tips and tricks for making your feature stand out from the crowd

    Tips and tricks for when your feature gets bogged down
    • Is there a vital quote, interview, factual element or passage of description missing?
    • How to work out what's wrong

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Jules Morgan Lancet
14th Jan

Uplifting, relevant, going home feeling competent!.