Feature Writing : Introduction

Two Day Course


This course covers the news writing and news gathering skills which every writer needs to master before they can become a competent feature writer.

The course covers features ideas, how to ensure you follow an editor’s brief, how to research your subject thoroughly, how to identify the best interviewees and get the best quotes and how to decide which style of feature it should be.

This course is for anyone who needs to write features in the course of their work - including press officers, publicity officers, contributors to in-house journals and magazine and newspaper journalists. You need no previous experience to attend this course.

Public Course Dates & Pricing

18/19th Jul 18 London Bridge £595 + VAT SOLD  OUT
6/7th Aug 18 London Bridge £595 + VAT SOLD  OUT
12/13th Sep 18 London Bridge £375 + VAT SPECIAL  OFFER
8/9th Oct 18 London Bridge £595 + VAT SOLD  OUT
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Introduction
    • Defining characteristics of a feature story
    • How to construct a feature
    • Different feature formats: the Inverted Triangle vs the Diamond and other formats

    Finding and researching good feature subjects
    • How to turn good ideas into good features
    • How to decide what features will work best
    • How to research a feature
    • Using the web and other published material and archives for new ideas
    • Spotting ideas in other sources that were not intended to offer feature options

    The essentials of good English
    • Grammar and spelling
    • Sentence and paragraph construction
    • Feature writing styles
  • Secrets of structuring a feature
    • How to your feature off to the right start
    • Organising elements in the most logical and interesting way
    • Different structures and formats
    • Finding a good ending for your feature

    How to interview
    • Preparing for an interview
    • Deciding who to interview
    • Ensuring you are well-briefed

    Getting the right quotes
    • Gaining your subject’s confidence
    • Deciding when to use direct quotes
    • When to convert information into reported speech

    Writing for digital readers
    • The differences between print and online reading habits
    • Linking to and embedding multimedia content in your features

    How to meet deadlines
    • Setting realistic deadlines
    • Tips and tricks on how to make feature editors happy

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

Jules Morgan Lancet
14th Jan

Uplifting, relevant, going home feeling competent!.