How to Write Effectively

One Day Course


This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format.

The course offers practical lessons and valuable guidance on how to write forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email.

You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. You need no previous experience to attend this course.

Public Course Dates & Pricing

27th Jun 18 London Bridge £325 + VAT SOLD  OUT
23rd Jul 18 London Bridge £325 + VAT SOLD  OUT
10th Aug 18 London Bridge £325 + VAT SOLD  OUT
17th Sep 18 London Bridge £250 + VAT SPECIAL  OFFER
  • Public Courses

    Maximum class size of five (the smallest in London) so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    Free Consultation

Course Outline

  • Good communication
    • How clear writing leads to effective communication
    • Practical examples of effective writing

    Who you are writing for?
    • Gauging your audience and adjusting your style of writing to their needs
    • Developing a house style
    • Getting a clear brief on the message your client needs to get across and what the desired response is
    • Examples of effective writing

    Getting grammar, structure, punctuation and spelling right
    • Common errors and how to avoid them
    • Inherent problems with computer's spelling and grammar checkers
    • The impact of different tenses: using the active and passive tenses
    • Sentence length and structure
    • The importance of consistency
  • Building a message
    • Planning what you wish to write
    • Different styles of message and formats
    • Structuring reports, emails, news stories and features
    • Introductions and conclusions
    • Getting to the point
    • Using quotes effectively

    Writing online copy
    • The differences between print and online reading habits
    • Writing copy you can skim
    • Making your copy searchable

    Editing and proofing
    • How to edit your own writing
    • Tightening copy, making every word count
    • Verb and subject agreement
    • Proofreading your work

    Practical exercises
    • Effective writing exercises
    • Writing and critiquing an article
    • Developing your own voice on the page

    Questions and answers

Who Are We?

LCMJ is the UK's leading writing and journalism training provider.

Our courses are aimed at business people and writers who need to develop their writing skills to communicate clearly and effectively.

London Bridge Centre

Unit 5,
Suffolk House,
127-129 Great Suffolk Street,


Are you a freelancer or a registered charity?

You could qualify for up to
15% OFF
Tell us when you reserve.

Why Choose Us?

  • We know training inside out. We can advise you on all the options to make sure you get the best possible course.

  • Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

  • The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

  • We provide a lovely onsite lunch so you can relax. We won't send you out to the shops with a voucher.

General Medical Council
21st Jan

Fitted my requirements & objectives. .

Army Families Federation
3rd Dec

The most beneficial part was learning the process of CV writing and SMART objectives because I can take this away with me to improve my skills.

Beauchamps School
4th Nov

Very informative, lovely friendly staff, delicious food. Thoroughly enjoyed it and have learnt a lot.

Ardagh Group
4th Nov

Very useful and practical course with information that I can put into practice right away.

Elliott Thomas Ltd
3rd Nov

Excellent all round experience.

3rd Nov

Tips for creative writing, new exercises and challenges to practice - really enjoyed myself.