This one day course teaches you how to kick start a successful blog and gives you a myriad of strategies in order to guarantee success in the blogosphere.

A blog allows you to interact personally and directly with your audience. In addition, many companies are now using blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

This course is designed to help you create a short and long term strategy for your blog - vital if your blog is to be a success. Whether you are an individual or an organisation, this is an essential introduction to blogging. See course details

In this hands on practical training course you will use either Final Cut Pro or Final Cut Express to capture, edit and export footage and interviews for streaming over to the internet.

The course covers the basics from importing digital content to final output and compression. It is a comprehensive introduction to Final Cut with an emphasis on preparing video for internet broadcast. This course can also be run using other video software programmes, please contact us if you would like to discuss this option. See course details

Making effective use of social media provides businesses with immediate, targeted access to their customers and potential customers.

This course will enable to you to harness the power of social media to achieve this goal.

Using a combination of websites, blogs, emails, social media and smartphone apps you can communicate with, influence and sell to your target audience in a more immediate and interactive way than ever before. See course details

Social media is now an indispensible part of any business’s digital marketing strategy. It is widely used for marketing, communicating with customers - existing and potential - and for promoting events, products and services.

Currently, most companies dabble with Facebook and Twitter but fail to harness their full potential or increase their revenue.

As this is a private course you can focus exclusively on your own business.

By the end of the course you will have a full understanding of how your business can harness social media and you will have written a social media strategy for your company. See course details

WordPress is the most popular software system used by bloggers worldwide to write, tell their story or promote themselves or their brand. It allows you to design the look and feel of your blog easily and quickly using a variety of templates, or customise it completely to your specific requirements. WordPress allows you to write, manage and edit your content, add video, audio and images, and solicit reader’s feedback with comments and polls. By the end of this course you will be confident using WordPress to write and promote your blog for
business, marketing or just for fun. See course details

People read online copy differently from printed copy. This course will teach you to prepare, write and edit your copy to meet that reality. The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in creating or adapting text for an online environment. You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works.
See course details