This one day course teaches you how to kick start a successful blog and gives you a myriad of strategies in order to guarantee success in the blogosphere.

A blog allows you to interact personally and directly with your audience. In addition, many companies are now using blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.

This course is designed to help you create a short and long term strategy for your blog - vital if your blog is to be a success. Whether you are an individual or an organisation, this is an essential introduction to blogging. See course details

Good written communication helps organisations communicate successfully. Business reports and communications should be clear, concise and free of ambiguity. This course will help you develop business writing skills that convey a targeted message and project a professional image. Through practical, hands-on exercises you will learn how to write more compelling and powerful business documents and reports. See course details

Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative. This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun...
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This course is designed for anyone who has to conduct interviews - whether you are a journalist, writer, researcher or someone who is required to undertake interviews face to face or over the phone as part of your job. The course covers asking the right questions, opening gambits, avoiding closed answers, keeping an interview on-track and how to ensure you leave an interview with the information you need. The course also covers tips and tricks for dealing with reluctant or difficult interviewees.
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This one day course covers all the journalistic aspects of the feature editor’s job, as well as management functions and people skills. It covers setting and maintaining subbing standards, ensuring work is done to deadline, motivating a team and managing a budget.

This course is available as individual tuition or a private company course only. See course details

This course is for those who have some feature writing experience but want to learn how to come up with better ideas, improve their writing style and make sure they execute their ideas in the best way.

This is a one day course designed for press officers, PR officers, contributors to in- house journals and working journalists who need to meet the highest standards of magazine and newspaper feature writing.
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This course covers the writing and researching skills which every writer needs to master before they can become a competent feature writer. It also covers features ideas, how to ensure you follow an editor’s brief, how to research your subject thoroughly, how to identify the best interviewees and get the best quotes and how to decide which style of feature it should be. This course is for anyone who needs to write features in the course of their work - including magazine and newspaper journalists, press officers, marketing professionals and contributors to in-house journals. See course details

Correct use of English grammar and accurate punctuation are areas that many people find difficult. This one day course is ideal for anyone who feels that their written work can sometimes let them down. The course covers the essentials of English grammar and how to correctly structure sentences. The course also provides hints and tips on how to avoid common errors in grammar and punctuation.

This course is not designed for those who wish to learn English as a foreign language.
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This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format. The course offers practical lessons and valuable guidance whether you are writing reports, leaflets, online messages, contracts or sales literature. You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. See course details

This course is an excellent introduction to different types of writing for anyone who wants to fast track a career into journalism – whether you plan to be writing for magazines or newspapers, working in PR or contributing to house journals. This is a practical, results driven course covering news reporting, researching a story, feature writing, interview techniques, sub-editing and essential legal and privacy issues.
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Any marketing or PR professional needs to build an effective press and media network in order to maximise media coverage - this course shows you how to do this. It covers creating and maintaining a contact list, pitching ideas and editorial to print and online media and ensuring that your organisation or client gets good, positive media coverage. If you are interested in learning how to write effective press releases, you should attend our Writing Press Releases course instead. See course details

News editing is about journalism - news lists, diaries and planning. It’s also about management and people skills. This course covers all journalistic aspects of being a news editor, as well as equipping you for a managerial role and developing your people skills. The course also looks at you as a manager and how you can become a really effective team leader.

This course is available as individual tuition or a private company course only. See course details

This course is for those with some experience of news writing who wish to improve their researching and writing skills, work on ways to come up with new treatments for news stories and brush up on media law. The course is ideal for those who are writing news but have no formal training in reporting. You will learn how to make your stories sharper, how to work faster and with greater accuracy and how to improve your news-gathering skills. The course includes practical exercises in writing, interviewing, handling press conferences and rewriting.
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This course is designed to give a comprehensive all round introduction to news writing. All the essential aspects of news reporting are covered including how to find and shape ideas for news stories; what to ask when an editor is briefing you; how to make sure you get all the facts you need to write a fully-rounded news report with no gaps or unanswered questions; how to interview subjects, get the quotes you need and present them accurately - and how to write to deadlines.
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As all experienced freelance journalists know, coming up with a great idea and writing an interesting article is only half the battle. Unless you know how to sell your ideas even the most brilliant work can end up unused. Understanding who will be interested in your story and what will make your idea attractive will drastically increase the number of commissions you receive. This one day course will teach you how to sell your ideas by phone and by email and who to pitch them to in order to get
commissions.
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This practical one day course delivers the proofreading skills needed to identify and correct mistakes so that copy achieves maximum impact. You will cover how to read thoroughly and accurately and how to spot and correct the common spelling, grammar and punctuation errors that can ruin good copy. This course makes extensive use of exercises to build your proofreading skills and confidence. See course details

This is a one day course for writers who need to write reviews whatever the subject. Whether you are new to review and test writing, or a more experienced review writer who wants to refresh and sharpen your copy you will benefit from the course. As this course is run on a private basis we are able to tailor the content to your current knowledge level and base the exercises on your review. It is highly recommended that delegates bring examples of their own work - published or in progress - for discussion with the trainer on the day. See course details

This course builds on the Introduction to Sub-editing course and concentrates on improving your ability to sub a wide range of news and features material. The course consists of series of practical exercises using copy that needs a substantial amount of work. You will also develop your skills in selling a story - writing excellent headlines, standfirsts, pull-quotes and captions.

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This course is designed to help you develop the skills you need to be an outstanding sub-editor; an orderly mind, scepticism, an eye for detail, an obsession with accuracy and the ability to work quickly under pressure. This two day course utilises practical examples throughout and is ideal for those new to sub-editing as well as writers and journalists who wish to tighten and fine-tune their own copy. See course details

WordPress is the most popular software system used by bloggers worldwide to write, tell their story or promote themselves or their brand. It allows you to design the look and feel of your blog easily and quickly using a variety of templates, or customise it completely to your specific requirements. WordPress allows you to write, manage and edit your content, add video, audio and images, and solicit reader’s feedback with comments and polls. By the end of this course you will be confident using WordPress to write and promote your blog for
business, marketing or just for fun. See course details

Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge. In this course you’ll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish.
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People read online copy differently from printed copy. This course will teach you to prepare, write and edit your copy to meet that reality. The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in creating or adapting text for an online environment. You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works.
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Publicity is one of the most cost-effective marketing tools available. It increases customer awareness of your company or organisation, builds credibility and raises profile - all at no cost. This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to write professional press releases that media organisations will want to use.
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